The Ultimate Guide to Creating Compelling Call-to-Actions

Paul Burkart
13 min readMar 6, 2023
An Image of an Example Call to Action

In today’s fast-paced digital world, businesses and marketers must compete to capture the attention of potential customers. One effective way to do this is through the use of call-to-actions (CTAs). CTAs are prompts that encourage website visitors, social media followers, or email subscribers to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a…

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